Wisconsin Football Coaches Association

Inducted in 2000

Football became important to Brad during high school at Wausau Senior High and Wausau West, where he was a Big Rivers All Conference player as a senior. As a sophomore he had the privilege to be coached by Win Brockmeyer, a charter member of the WFCA Hall of Fame. The direction he received from various coaches and teachers led him to pursue a career in teaching and coaching.

Upon graduating from Wausau West in 1972 he attended UW-Superior and Northland College, lettering at both schools in football and wrestling. In 1974, while attending Superior, he married his high school classmate, Sandy. Brad graduated from Superior in 1977 with a degree in Physical Education and Health. Following graduation he became an assistant football coach under Teddy Thompson at Ashland High School. Brad feels Teddy taught him three key factors of coaching; know fundamentals, execute well, and be well conditioned.

Brad's first teaching and head football coaching job presented itself in 1979 at Glenwood City. Over the next 7 years, Glenwood City won their first conference championship in 21 years followed by 3 more conference titles, 2 playoff berths, 2 semi-finalist appearances, and in 1985 Brad led the Hilltoppers to their first state championship. Brad also coached girls' softball and wrestling while at Glenwood City.

In 1986 Brad moved to Somerset to accept a position as Athletic Director and head football coach. During the next 13 years, the Somerset Spartans compiled a list of accomplishments including the football team's first conference championship in 32 years, followed by 2 more conference titles, 5 playoff births, 2 undefeated seasons, and 1 state semi-finalist appearance. While at Somerset, Brad also coached girls' softball and baseball.

Throughout his coaching career he compiled 132 wins and 67 losses. During the time he served as head coach he tried to instill a code of ethics in the football program and a code of conduct that had sportsmanship and fair playas core values.

Brad has been actively involved in the Wisconsin Athletic Directors Association, serving as president and on the executive board. In 1996 he was selected as the State Athletic Director of the Year. He is actively involved in the Somerset Community and has served as municipal judge since 1991. He is a 20-year member of the WFCA and is also included in the 100 Win Club.